Shillington College Student Brief 

Scratch Dat Campaign event

Exhibition and campaign rollout about the evolution of hip hop.
Keywords - Boundless swagger, Flow, Abrasive

Skratch Dat
 
From the streets to the White House and beyond - the evolution of Hip Hop

Yes, yes y’all and we don’t stop

Born on the streets of New York more than 40 years ago Hip Hop over time has transformed from a social movement struggling to find footing into a universal phenomenon. A culture and form of ground breaking music and self-expression that gave people who grew up in the ghetto a voice.

Rep’d by four elements of DJing, MC-ing/rapping, graffiti and breaking. Freestyling, beatboxing and rap battles are also a major part of hip hop.

“This is how we take the new to the old, the old to the new.”

Society has benefitted from contributions from many of Hip Hop’s fratenity who influenced mainstream movies and TV, radio, fashion, technology and advertising that lost on today’s young uns.

Keeping’ it real

This Xhibition relives the timeline and evolution of Hip Hop from the street to the White House and beyond, the contribution of notable artists and players who influenced the world.

A month-long exhibition where we move the crowd – includes:

Interactive timelines, watch videos and listen to tracks

Take part in DJ, MC, breakdance and graffiti workshops with notable artists on the day 

Challenge artists to freestyles and rap battles with our home boy Mike

Explore iconic photography, fashion and equipment

Conversate in panel sessions where artists talk about their experiences

Download the timeline app and enter your details to win studio time with top producers

Sign up to a dope contract for secret monthly parties hosted by mystery acts

Tons of giveaways

“Rap is something you do Hip Hop is something you live” - KRS One

STUDENT BRIEF
Skratch Dat
Published:

Skratch Dat

Campaign event. Exhibition and campaign rollout about the evolution of hip hop. Student brief.

Published: